Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products? (i.e. of film openings)

This is the nine frame grab we have produced from our final product. These 9 frames are important to our film and the scenes tell the basic story briefly. Our product challenges the conventions of real media products in many ways. First of all we use titles, we have listed these in a certain order based on our research, which can be recognisable from movies and making our production more professional and presentable. important

The name of our film is 'Mistaken Identity', this is a well thought of name because of the fact that they mistake innocent John Peters as a criminal, who is interrupting their drug deal. Also it works well as they swap packages with their names on, the title pops up just as this happens as if they swap indentities at that point.

We introduce the name of the film later on in the film opening and not right at the beginning this is commonly used by films, we have made sure the title appears at the vital part of the story line, where also the intense music is at its climax. We have tried to only include vital scenes so it is not boring to watch, but everything is important. We end the film opening on a dramatic scene, this makes the audience on-edge and wanting to watch more. It is also some what of a cliff hanger, this also makes the audience want to find out what is going to happen next. It introduces the characters well by the way they act and speak, introducing characters is important in a film opening and we have seen thisused in many of the ones we have analysed, so we felt it was important. By the way John speaks in our film we can tell how he is innocent and normal person, something we wanted to portray. Danny seems mysterious and an edgy character when talking on the phone, this portrays the image of uncertainties we wanted to put across. Steven is seen as a big powerful character, this is shown by his clothing and his demands. Goodwin's theory applied to action movies, the link between the music and the visual is complimentary. Less of a narrative and more of implications our video has clear action like visuals, with clear and edgy font for the titles as shown in the first screen in the 9 frame. As the music makes loud bangs the titles changes as the beat building up the titles and action that they may well expect.

Music playing throughout sets the genre for our film with the upbeat loud sounds, building up suspense, establishing the genre early for a film is important and allows the audience to tell the genre before the film begins, we thought the genre was very important to put across and make as clear as possible.

The camera action used is those properley used in a usual fim opening, swapping from many different types of shots, keeping it enjoyable to watcha nd keeping it fast and upbeat with the intense music.

The close-ups and match on actions, make the scenes short and snappy and reveal close deatils we wanted to put across, e.g. the phone in the office. The type of phone shows its setting andallows the viewer to put together what they think is happening. The close-up in the 8th frame is one of our preffered shots, we think this is a scary and an image of the balaclava is a representitive of the criminal image.

All of these come under the codes and conevntions of a film opening, the clothing is symbolic of the characters we want to put across, the suits, represnting office wear. The dark clothing representing the criminality. This is imporatnt as it allows the audience to determine to image of the charcater we want them too.