Synergy

Synergy is the process through which media products derived from the same text are promoted in and through each other and throughout the subsidiaries of a media conglomerate. Synergy is closely linked to convergence as the coming together of the separate companies associated with different technologies within a conglomerate allow for synergy to happen. Synergy works on two levels; the main text is promoted using the many subsidiaries of the conglomerate, and the individual products used to advertise the main text are linked to each other.